For med spas and aesthetic clinics
Med spa marketing on Google Maps
The clinic three streets over is getting your consults.
Patients search “botox near me”, read the most recent reviews, and book one of the top three. About a minute, no card, and you’ll know whether you are one of them.
Map © Google
Why aesthetics is different
In aesthetics, reviews are the whole decision.
Nobody books filler from a clinic with four reviews from 2023. A patient considering an elective, expensive, body-altering treatment researches it harder than almost anything else she buys locally.
She reads the recent reviews specifically, because a clinic can change hands or lose its best injector in a year. Then she reads the replies to the bad ones, because that tells her what happens if something goes wrong with her.
You cannot write those reviews, and nobody should. You can answer every one of them, and make sure the profile around them lists every treatment you offer.
S. L.
Lovely room and I am happy with how it looks, but I sat twenty-five minutes past my slot and left without anyone telling me what to do afterwards.
Thank you for telling us, and I am sorry about both the wait and the missing aftercare. Everyone now leaves with written aftercare in hand, and we ring ahead whenever we are running late. Please call the clinic and ask for me; I would like to hear the rest.
Meet the agent
Rank Pilot runs the clinic’s profile.
Rank Pilot is the AI agent that runs the clinic’s Google profile: a full audit every month, drafts of what is missing, and an email every Monday with what moved. Nothing goes public until you have saved it. Aesthetics copy has rules, and you stay in control of every word.
This week on the profile
Constructed exampleLip filler and skin boosters offered but not listed
Both drafted for treatments
Category read “beauty salon”, not a medical provider
The one patients search, drafted
Description still written for the old treatment menu
Rewrite drafted for the menu you run now
Five reviews this year with no reply
A reply drafted for each
Nothing posted on the profile since spring
A post drafted for this week
Booking link pointed at the old website
The working link drafted
What it does
Six standing jobs on the clinic’s profile.
One agent, pointed at the handful of things an aesthetics patient checks before she books.
- 1
Checks where patients find you
Your ranking measured every week from 25 points across your catchment, not from one. A clinic can own its own street and be invisible three suburbs over.
- 2
Lists every treatment you offer
Lip filler, skin boosters, everything you offer but never listed, and the category that says “beauty salon”. Found in the monthly audit, drafted for you to save.
- 3
Checks what AI assistants say about you
Ask ChatGPT or Gemini for an aesthetics clinic nearby: is yours named? Checked every month, along with Google’s AI answers.
- 4
Answers every review, including the bad ones
Reviews are pulled every four hours, and each reply is in your voice and never defensive. Save it and, with Autopilot on, the reply is published two hours later.
- 5
Watches the clinics competing for your patients
Their rank, rating, review count, photos and category. When one changes category or climbs past you, Monday’s email says so.
- 6
Drafts one post a week
On a treatment the clinic actually offers, published once you save it.
Run the med spa Google Maps check to see which treatments you rank for and which clinics sit above you. Rank Pilot then drafts replies to aesthetic clinic reviews for every new one, and tracks the clinics ahead of you so you can outrank the med spas nearby.
What actually happens, and when
Week one you see work. Month three you see ranking.
People usually research a treatment for weeks before they book a consultation. Google weighs a refreshed clinic profile over a similar stretch, and each weekly scan shows you where it has got to.
- Week one
Missing treatments and the category drafted for you to save. A reply drafted for every unanswered review.
All of it visible on your own profile. You can check every item yourself.
- Month three
Where rankings usually start moving, once the profile fixes have been in place long enough to count.
Usually. Not always, and never guaranteed by us.
What changes at the front desk.
Nothing here touches the quality of your injecting. It is about the evidence a patient weighs before she walks in.
Doing it yourself
- Nobody at the desk knows whether ChatGPT names the clinic when a patient asks it.
- A bad review sits unanswered where every prospective patient reads it.
- Half your treatments are missing from the profile, so you never appear for them.
- The clinic three streets over is pulling ahead and nobody notices.
With Rank Pilot
- Whether ChatGPT and Gemini recommend you, checked every month.
- A reply drafted in your words, with nothing posted until you save it.
- Every treatment listed, so each one is a search you can show up in.
- Nearby clinics tracked on rank, rating, reviews and category, with Monday’s email saying who moved.
Rank Pilot never writes clinical claims or invents outcomes on your behalf, and never writes, buys or incentivises a review.
$79 a month per clinic, the whole agent on one profile. A 7-day trial, no card required.
Straight answers
Med spa marketing on Google Maps: what clinics ask.
Is this HIPAA safe?
We never touch patient records. Everything Rank Pilot handles is already public on your listing: the profile, the reviews and the posts. No reply ever names a treatment or confirms that someone was a patient.
Does anything post without me?
No. Every reply waits for you to save it. With Autopilot on, which is the default, a saved reply goes out on its own two hours later. Turn Autopilot off and nothing goes out until you press Publish.
How long until my ranking moves?
The profile fixes start in week one and you can check them yourself. Rankings usually move in 30 to 90 days. Each weekly scan shows you where the clinic stands in the meantime.
I have more than one location.
Each location is its own $79. Each has its own profile, its own reviews, and its own map, because Google ranks each one separately.
Does Google’s Ask Maps recommend med spas?
It can, from what Maps knows about a clinic, including the treatments it lists and its recent reviews; this is how Ask Maps picks a business. Rank Pilot checks every month whether Ask Maps names your med spa.