Ask Maps by trade:what your customers really ask

What lets Gemini answer: List each treatment as its own service, with a short description and a starting price: emergency appointment, Invisalign, sedation for anxious patients. Say in the description whether you take NHS or private patients and whether new patients are accepted. Set exact evening hours and special hours for bank holidays. If your category shows them, tick the wheelchair-accessible entrance and parking attributes, only if you meet Google’s criteria.

The trap: “Emergency dentist” in the description when emergencies are only seen on weekdays. Gemini repeats it to someone at ten on a Sunday night. Write the real limit: “emergency appointments, Monday to Friday”.

More for clinics: Rank On Maps AI for dentists.

What lets Gemini answer: Services decide this trade: MOT, full service, hybrid battery health check, clutch replacement, each with a “from” price. Name the makes and fuel types you have the kit for, in the description and on your website. If customers can wait on site, say so; if your category offers a Wi-Fi attribute, set it.

The trap: “All makes and models.” It is true of almost every garage, so it answers nothing. The owner of a 2009 Defender wants to read “Land Rover specialist, including older models”, and so does Gemini.

More for garages: Rank On Maps AI for auto repair.

What lets Gemini answer: Every service with a price or starting price and one line on what is included: balayage, curly cut, gel manicure, skin fade. Name your specialities in the description, curly hair or colour correction, and back them with recent photos of real work. Add your booking page as the “Book an appointment” link and mark it as preferred.

The trap: “Price on request” on every service, and a booking button that opens the home page. Gemini cannot say what balayage costs or whether Friday still has a slot, so it names a salon whose profile can.

More for salons: Rank On Maps AI for hair and beauty salons.

What lets Gemini answer: Say which animals you treat, in the services and the description: dogs, cats, rabbits, reptiles, birds. Add services by need, vaccinations, dental work, home visits. If you also visit homes, set the profile up as a hybrid: show the address and add the areas you visit. Out of hours, state who covers: you, or a named partner clinic.

The trap: “Small animal practice” and nothing else. To you that includes rabbits; to Gemini it says nothing about rabbits. The other trap is implying round-the-clock care when night calls go to another clinic.

More for practices: Rank On Maps AI for vets.

What lets Gemini answer: Practice areas belong in services, one per type of matter: deposit disputes, unfair dismissal, divorce, spouse visas, each with a short description and a fixed fee where you have one. Languages your lawyers speak go in the description. Google lets an individual practitioner have a profile titled with their name only, separate from the firm’s, but not one profile per specialisation.

The trap: Using categories as a list of practice areas. Google’s guidelines say to use as few categories as possible and describe the business as a whole, not as keywords. Ten clear services say more than ten categories.

More for firms: Rank On Maps AI for law firms.

What lets Gemini answer: Google suggests services for plumbers, such as installing a tap or repairing a toilet; take every true one and add your own: boiler repair, heat pump installation, burst pipe callout. Set your service area by town or postcode: up to 20 areas, no radius, within about two hours’ drive. Put registrations you really hold, such as Gas Safe, in the description.

The trap: Service area and hours that contradict the van. A home address on show for a business that only visits, or “24/7” in the description while the hours say 8 to 6. If you only travel to customers, hide the address; if you answer at night, set the hours to match.

More for trades: Rank On Maps AI for HVAC and plumbing.

What lets Gemini answer: One service per treatment, saying who performs it and whether a consultation comes first: lip filler, filler dissolving, laser hair removal, microneedling. Name the practitioner’s qualification in the description, and which skin types your laser suits, if true. Add starting prices and your booking link.

The trap: Promising medical outcomes. “Permanent results” or “no side effects” in a service description can be repeated to a patient as if it were Google’s own advice. Describe the treatment, not the result, and never confirm a treatment in a review reply.

More for clinics: Rank On Maps AI for med spas.

What lets Gemini answer: Name services by the problem and stage, not the method: ACL rehabilitation, post-operative hip rehab, pelvic floor physiotherapy, lower back pain assessment. If you visit patients at home, add the areas you cover. Say in the description which private health insurers you work with, if any. Each practitioner can have a profile under their own name.

The trap: Writing methods and cures. “Manual therapy” answers no patient’s question, and “we fix sciatica” is a promise Gemini may repeat. Describe what you assess and treat, and leave the outcome out.

More for physios: Rank On Maps AI for physiotherapy.

More for chiropractors: Rank On Maps AI for chiropractors.