- Top 3
- 4 to 10
- 11 or worse
- Not found
For law firms and legal practices
Your next client has no firm in mind. Only a search by practice area.
A dismissal letter, a sale falling through, papers from the other side. The first move is a phone: three profiles get read, one firm gets rung.
Why legal is different
The top three is worth more to a firm than to almost anyone else.
A conveyancing quote and a serious injury claim are the same three lines on a phone, and nothing like the same fee. Both are worth more than that slot is worth to the takeaway next door.
Your listing says Law firm, so the searches where the client names the problem — sacked, no win no fee, divorce solicitor — are not searches you came second in. They are searches you were never entered for.
Reviews carry rules nobody else has. You cannot confirm a reviewer was a client. You cannot discuss a matter. So most firms answer nothing, and the silence sits where the next client reads it.
Firms in the same three results
Constructed example- 2 days ago
Added conveyancing quotes as a service. You don’t list it.
- 4 days ago
Nine reviews collected this week. You collected two.
- 5 days ago
Changed primary category to divorce solicitor.
- 1 week ago
Started posting weekly. First time in fourteen months.
Names are redacted because the pattern is the point: every firm on the street is working the same three slots you are.
Rank Pilot works one practice area at a time.
A conveyancing search and an immigration search are two different maps with two different top threes. Rank Pilot is an AI agent with one job: getting local businesses found on Google Maps. For a firm, that is six searches, not one.
Rank Pilot reads what your firm does and puts each area on the profile as its own service. Family. Probate. Conveyancing. Employment. Then it measures each one separately, because that is how Google decides them.
It asks the client once, when the file closes, in words that never require anyone to name the matter in public. It drafts a reply to every review, including the one from the party who lost.
You approve every word before it is public. For a regulated practice that is not a preference setting.
What it put right on the profile
Constructed exampleSix practice areas missing from the profile
All six added
Profile still carries the pre-merger name
Corrected on three listings
Primary category was only “Law firm”
Switched to the one clients type
Number still rings the old office
Fixed
No photos since the office move
Twelve uploaded
Four client questions unanswered
All answered
- 01
Names every area
Each practice area added as its own service, because each one is a search you cannot otherwise appear in.
- 02
Measures them apart
Top three for wills, invisible for employment. One average ranking hides exactly that.
- 03
Asks at the file close
One request when the matter ends, worded so the client never has to describe it in public.
- 04
Replies without breaching
No client confirmed, no matter discussed, nothing argued. Your approval before anything posts.
What it does
Six jobs a day, across every area you take work in.
Six searches, six rankings, one profile holding all of them.
- 1
Reads the map from where the client is sitting
Solicitors cluster, so being nearest wins nobody anything. What decides it is the ranking out in the villages. Rank Pilot reads 49 separate points.
- 2
Puts all six areas on one profile
Family, injury, conveyancing, probate, immigration, employment. Each goes on as its own service, so the profile lists what you do.
- 3
Runs six rankings, not one
When one of the six slips, you are told which one, and what moved underneath it.
- 4
Fixes what the merger left behind
The name from before the merger. The number that rings the old office. Each one is a reason to rank you lower.
- 5
Asks once, when the file closes
At the end, when the bill is settled. Not chased, not repeated, nothing offered in return.
- 6
Names everyone else in the result
Not only firms. Will-writing companies, claims outfits and online conveyancers sit in the same three results. It flags the week one starts listing your area.
What actually happens, and when
You can check the profile on Monday. The rankings take a quarter.
Week one
Every practice area on as its own service. The category corrected and the post-merger name put right. Review requests going out as files close.
All of it visible on your own profile. You can check every item yourself.
Month three
Where rankings usually start moving, as the area listings and the review flow build on each other. The crowded areas move slowest.
Usually. Not always, and never guaranteed by us.
Nobody can make it faster, and anyone who promises to is lying to you.
What changes on the enquiry line.
Firms win work on reputation and referral, and none of that changes. This is about the other queue: the person who does not know the name of a single solicitor.
How it runs now
- Your profile says “Law firm”, so you compete in the broadest search there is.
- Nobody in the firm knows which areas you are invisible in.
- Nobody asks for reviews, because nobody is certain a firm is allowed to.
- A one-star review from the party who lost sits unanswered for a year.
With Rank Pilot
- Family, injury, conveyancing and the rest each listed as their own service, each with its own top three.
- A separate map per practice area, each one read from 49 points around the office.
- One request as each file closes, worded so the client never has to name the matter.
- A reply drafted within the hour that confirms nothing and argues nothing, waiting on a partner’s approval.
Rank Pilot never writes, buys or incentivises reviews, and never confirms in public that someone was your client.
$79 a month per profile. No retainer, no minimum term. A second office is a second profile. Nothing else appears on the bill.
Straight answers
The questions firms actually ask.
Is any of this a confidentiality problem?
Nothing Rank Pilot works on is inside the firm. It handles your Google listing, the reviews already published on it, the photos and the posts. Your case management system, your files and your client list are never connected to anything.
We have advertising rules. Who approves the wording?
You do. Every reply, post and profile change waits for your approval, so nothing reaches the public that a partner has not read. Rank Pilot does not claim outcomes, does not call you the best, and does not promise a result.
A client who lost left us one star. Can it be removed?
Only if it breaks one of Google’s policies, and losing a case is not one of them. What you can do is reply. A calm reply that confirms nothing and blames nobody is the next thing every prospective client reads.
We do six practice areas. Is that one profile or six?
One profile, six services. Six listings at one address is the kind of duplication Google removes, so the areas go on one profile and get tracked as six separate searches. A second office is different: its own profile and its own $79.
How long before we see anything move?
Your practice areas go onto the profile in week one, so a partner can check it directly. Rankings usually move in 30 to 90 days; conveyancing and family take the longer end. Anyone promising position one by a date is lying to you.
Six practice areas. How many do you rank in?
Thirty seconds, no card, no Google login. It reads your firm from 49 points around the office and tells you which of your areas actually rank.